Plain-language writing on payouts, benchmarks and the rules of affiliate work.

No hype, no jargon walls. Practical explainers from the people who run payments, data and compliance at Adsectra — written for creators, publishers and advertisers who want to actually understand how the money moves.

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FeaturedPayouts

Cookie windows explained: why the same click pays differently across networks

A 7-day window on one network and a 30-day window on another can turn the exact same sale into two very different payouts. Here's what a cookie window actually is, why they vary, and how Adsectra reconciles them into one balance.

Mara Voss·7 min read·2 September 2026

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Disclosure rules for affiliate links in the EU and US, in plain language

#ad, # gifted, the FTC and the EU's rules — what you must say, where you must say it, and the small mistakes that cause big problems.

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Payouts

Cookie windows explained: why the same click pays differently across networks

The single most misunderstood number in affiliate marketing, and how we reconcile all of them for you.

Mara Voss·7 min

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New explainers, benchmark drops and the rule changes that affect your payouts — sent the day they go live, never more than once a month.